3 Signs You Should Fire Your Coach



I’m probably the biggest advocate of coaching you could find. Coaching has transformed my life; it’s been a shortcut to levels of happiness and achievement I hadn’t previously imagined. Since 2006, I’ve seen similar transformations in my own clients.

But I also regularly hear horror stories about so-called coaches who give every serious coach a bad name. Since this is my own trade, I thought I’d tell you about a few common red flags to watch out for. Here’s how you know when you should definitely fire your Coach.

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1. “I’ve helped thousands of people!”


Unless this person has been practicing for the past 150 years, he’s probably not talking about Coaching. Coaching is one-on-one or in small groups (up to 8 at most). They’re most likely selling a group program, not Coaching.

Note: Group programs can be amazing! Just know what it is you’re buying.

2. “If you truly want change, you’ll find the money!”


Like many sleazy sales techniques, there’s a kernel of truth in this one. If you stretch yourself financially, you’re literally more “invested” in the program and more likely to do the work and get great results.

However, you shouldn’t have to hand over your life savings. A good rule of thumb is an investment of 3-5% of your annual gross income – no more.

See the light
Photo by Johannes Plenio on unsplash.com


3. “I’ll show you exactly how to be successful.”


Teaching isn’t coaching. It’s a great tool, for sure – but if it’s Coaching you want, you’re looking for someone with the toolset to empower you and cause you to grow in leaps and bounds, not learn what they know.

Coaching has a clearly defined set of techniques and practices that need to be studied. Fire your Coach if she or he has a phoney “qualification” and instead look for someone with real training that’s been recognised by an international body.

A coach may suggest a course of action, but they’ll never straight out tell you what to do.